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Various SEO tools and their functions

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Search Engine Optimization (SEO) is imperative for businesses, bloggers or anybody who wants to make a mark on the Search Engine Results Page (SERP). It is important to devise an effective SEO strategy to help draw consumer traffic to your website. The exhaustive amount of content in the internet could cloud your website, making it inefficient and unprofitable. To formulate a beneficial strategy, one needs to understand how search engines make use of metrics to rank and place organic searches. Search engines, in their endeavor to rank higher than their competitors, try to focus on providing accurate results to its users, one that is relevant and unbiased. To provide the best results, search engines sort information according to its relevance and rank them according to their quality. Various components such as H1 tags, Meta Description, Backlinks, and Permalinks etc. can be employed to gain a higher ranking. Here is a list of SEO tools and their functions, to alleviate your Optimization strategy:

1)Google Analytics
Google analytics can be considered the master of search engine tools, due its versatility and ability to track a host of activities. Google analytics has the ability to track every bit of traffic on the website, apart from this it reflects the keywords that were used by individuals that got them to your page. These reports can improve the organic listing of the website and drive high converting search traffic.

The Moz toolbar is one of its kind when it comes to providing intricate details that are also accurate, in just a glance. The Mozbar generates instant reports on the websites that are being visited. The toolbar offers three categories of data which are the Page elements, Page attributes and Link data. Page elements throws light on the on-page SEO elements like the title description, H1s etc. Page attributes reflect various below-the-surface features such as robots and load time. The link data tab contains information on the site’s links and provides ranking factors.

3)SEO Site checkup
This tool is useful to effectively analyze and find errors, it finds any leaks and educates you on the various ways that can be adapted to improve the site’s visibility and positioning. The tool analyzes the loading time of the page as faster loading pages are essential for longer visits. It checks the meta tags and provides tips to improve them to receive a better search ranking. This SEO tool also provides an insight into the keyword density to determine the optimum keywords for your target audience.

4)Find Broken Links
This tool detects and lists all the internal and external links that need to be fixed. Dead hyperlinks could cause some serious damage to your online presence. Some hyperlinks become obsolete and they fail to lead up to valid resources. The tool crawls through all pages of the website and highlights the links that contain the non-working URL.

5)Keyword Tool
The keyword tool does an exceptional job when it comes to figuring out long-tail keyword opportunities that is organized alphabetically. This instrument uses Google Autocomplete to generate hundreds of keywords on any given topic. The advanced version provides two times more keywords in comparison to the free version. Keywords are imperative in order for the website to show up on search listings, based on the words keyed in by individuals.
We, at Ideasaur use these tools effectively in order to help your website gain a higher listing on the SERPs. We employ these tools by adapting adequate solutions like writing blog articles with appropriate keywords and using hygienic SEO activities that provide an organic search listing for your website. For more information about SEO related activities, get in touch with us at

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