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Digital Marketing trends of 2017

Digital Marketing trends

Digital marketing trends like any other, are not set in stone. They keep changing with the development of technology in the realms of Social media and Mobile marketing. This medium of marketing allows to target a wider set of personalized audience, aiding in a better marketing strategy. The various platforms provide a host of engaging opportunities to connect with existing and future customers, helping your brand and organization to grow. It is imperative to know the right platforms that offer the best business opportunities for each business and their target audience. Here are 6 digital marketing trends that could boost your brand identity when used the right way:

  1. Artificial Intelligence

    Artificial intelligence benefits business marketing in various ways, as it harnesses the potential of digital marketing. AI helps in conducting time-consuming jobs by searching and assessing vast amounts of customer data and information. This thereby leads to the identification of the right target customers and provides an in-depth understanding of the customer’s needs.

  2. Rise of Algorithms

    The rise in amount of data that is circulated in the internet has inadvertently led to the rise of algorithms. These algorithms help marketers break through the clutter of abundant data and target the right customers. These algorithms help predict what service users will find most useful.

  3. Augmented Reality

    Augmented reality is all set to revolutionize the digital marketing arena. AR offers personalized solutions by creating interactive and intuitive experiences for customers. Digital marketers can obtain real-time feedback and effectively track ROI.

  4. Live Streaming

    Live streaming is gaining popularity as it can be accessed from anywhere, with the help of smartphones. This cost-effective method allows brands to interact with customers in real-time thereby increasing customer engagement. Live streams also provide a personalized touch to the brand and acquires a trustworthy and loyal customer base.

  5. Influencer Marketing

    Influencers are being replaced by traditional endorsers as they generate authentic content with their industry expertise. These influencers help build brand credibility enabling them to reach a wider audience. Influencers are highly trusted among their audience and they are believed to deliver higher ROI than other forms of digital marketing.

We at Ideasaur offer an end-to-end brand communications and digital marketing strategy that equips brands to target the right consumers. In this ever growing internet space, it is easy for most marketing campaigns to go unnoticed. Hence, we at Ideasaur analyze and create a strategy by generating relevant content in order to engage customers and build brand identity. For more information about Digital marketing strategies, get in touch with us at

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